Nykaa vs Sugar Cosmetics: Which Brand to Trust for Your Beauty Needs?

Basically, Nykaa is a marketplace for your beauty needs although they have their own private label brand for skincare and makeup products. While Sugar Cosmetics is an Indian Cosmetics Brand that offers a diverse range of makeup and skincare products.

So, we can't judge Sugar Cosmetics for having lower customer base than Nykaa because practically Nykaa also sell Sugar Cosmetics products. Let's just first compare Nykaa Cosmetics and Sugar Cosmetics based on their beauty product line.

Along with numerous beauty brands available on Nykaa, they also offer their own in-house brand Nykaa Beauty. Their product range includes a range of makeup, skincare, body care, and fragrances. While Sugar Cosmetics focuses primarily on makeup. They highly focus on cosmetics and skincare products.

When it comes to quality of beauty and cosmetics products, you can trust both brands for genuine products. If you are a professional you can go with Sugar Cosmetics because their products has a slight edge in durability. And if you are a beginner or just exploring, you can go with Nykaa Cosmetics.

About pricing, Nykaa's cosmetics products are generally affordable as compared to Suagar Cosmetics. If you are a budget-conscious consumer Nykaa offers a broad range of price points. Sugar Cosmetics is priced in the affordable to mid-range bracket. You’re likely to pay more for specific categories at Sugar like foundations or lipsticks.

If you are a conscious customer it's important to know that, Sugar Cosmetics prioritizes cruelty-free and vegan products. Nykaa Cosmetics is also slowly adapting sustainable and ethical beauty practices. However, not all of their products are cruelty-free or vegan.

You can shop for Nykaa Cosmetics on Nykaa and other e-commerce platforms. And for Sugar products, you can visit official Sugar Cosmetics sites, Nykaa, or other sites.

Now that you have a clear vision of Nykaa and Sugar as cosmetics brands. Let's explore these brands from every aspect to help you choose the best for yourself.

Nykaa was founded in 2012 by Falguni Nayar. They started as an e-commerce platform that focuses on beauty and wellness products. Over the years, Nykaa has become one of the largest beauty destinations that provide products from international luxury brands to more affordable options.

Nykaa's in house brand Nykaa Beauty has also become popular for providing high-quality and affordable products. At this time Nykaa offers makeup, skincare, health and wellness products, fashion collection, and more. With their product range and quality Nykaa has earned the trust of millions of users in India and there is no doubt that Nykaa is one of the most trusted brand.

Sugar Cosmetics launched in 2015. It is a homegrown Indian brand founded by Vineeta Singh and Kaushik Mukherjee. After the launch, they quickly made their mark in the industry by focusing on cruelty-free, vegan, and trendy makeup. Their bold and high-pigmentation products are aimed primarily at millennials and Gen Z. Also their packaging and branding are edgy and youthful, which has helped them build a strong following on social media.

Nykaa, as a beauty platform, offers a wide range of products. Beyond makeup, here you can shop for skincare, haircare, bodycare, fragrances, fashion products, and more. Their wide range of products helps you shop under your budget. Whether you are looking for everyday essentials or high-quality luxury products, here you can shop for them all.

And the best part is at Nykaa you can try out shades of lipsticks and concealers on your face virtually to choose the perfect shade for yourself.

On the other hand, Sugar Cosmetics is all about makeup products. They recently started with their Sugar skincare product range. Even though Sugar is popular for makeup products that suit well for Indian climate. Their lip essentials like Matte As Hell Crayon and Smudge Me Not Liquid Lipsticks are popular among users.

Nykaa offers a broad product range from high, mid range, to budget buys. Their pricing varies depending on brand and product type. For their own label, Nykaa Cosmetics, products can start as low as Rs.199 for basic items like lip balms. While premium beauty brands on the Nykaa can go up to several thousand rupees for luxury skincare or makeup.

To minimize the cost you can get the benefit of Nykaa coupons and discount codes. Nykaa also has loyalty programs like Nykaa Prive, which can help you reduce the cost of your purchases, if you are a regular shopper.

Sugar Cosmetics is a bit pricey as compared to Nykaa cosmetics products or other products available at Nykaa. Sugar's lipsticks start from around Rs.499 and their foundation sticks are priced at Rs.799.

But you can make Sugar Cosmetics products affordable using coupons. Sugar Cosmetics coupons and Festive Offer Deals can help you get your favorites at a discounted price range. You can try buying Sugar products on Nykaa for maximum discounts.

Nykaa and Sugar Cosmetics both offer treats for their loyal users. When it comes to loyalty program Nykaa offers expansive loyalty program. But Sugar Cosmetics does not offer specific loyalty program for their users.

Nykaa has a well-developed loyalty program called Nykaa Prive. They have a point-based system known as Nykaa Rewards. As a frequent user, you can gain reward points on your every purchase. Afterward, you can redeem these points to get Rs. off on your next purchase.

Nykaa also offers birthday rewards, personalized offers based on your membership, festive offers, and more, for their users. On the other hand, Sugar Cosmetics don't have a formal loyalty program like Nykaa Prive. But they occasionally offer discounts or freebies on purchases.

When it comes to delivery charges, both Nykaa and Sugar Cosmetics have different policies. For Sugar Cosmetics you can get free delivery on orders above Rs.499. And for orders below Rs.499, there are delivery charges of Rs.49.

While Nykaa offers free delivery on orders above Rs.299. If your order costs below Rs.299, you need to pay an extra Rs.70 as a delivery fee.

If you are buying beauty products from Nykaa or Sugar Cosmetics, do it without worries because they both offer clear return and refund policies.

For Nykaa you can request a return of your order within 15 days from the date of delivery. If your product is unused or unopened with the original packaging you can return them and get a refund. After returning the order, you can get a refund in your bank account within 2 to 5 business days.

Sugar Cosmetics offer 14 days return policy for their users. And after return your money will be refunded within 7 to 10 business days.

Easy return and refund policies make sure that you can trust the brand for quality products. And even if you don't like the quality of the product you ordered you can return them.

- data from similarweb

So, this is all about Nykaa and Sugar Cosmetics. In the end, the answer to your query, Which brand is best Nykaa or Sugar Cosmetics? Honestly, it depends on you because Nykaa Beauty and Sugar Cosmetics both offer quality products.

If you are looking for bold and professional beauty product range Sugar Cosmetics can be perfect for you. As we are saying professional beauty products, Sugar Cosmetics are little pricy and their product range is limited.

Nykaa has literally wide range of makeup, beauty, skincare products, and whatnot. Their Nykaa Cosmetics range is affordable, cute, and of good quality. At Nykaa you can explore multiple price options but you can also be overwhelmed with choices.

So, what are you looking for? Affordable picks? Cruelty free makeup range? Tell us in the comment section. Also, let us know if you find this article helpful.